Eugene-Springfield Growth for Digital Billboard Signs

The second largest population center in Oregon, Eugene/Springfield is a twin-city area in the Willamette Valley at the junction of the Willamette and McKenzie rivers. As the home of the Oregon Ducks, whose main fans, college students scurrying to find the latest new restaurant, coffee shop or hangout, are an integral influence to the area’s success.  The two cities are bisected by Interstate-5, creating a easily recognized demarcation line.  This highly livable, picturesque, area, maintains a generally sustainable perspective with great respect for the environment.   Eugene enjoys a fantastic work/play balance with outdoor activity reining as king. The local rivers offer fantastic salmon, steelhead, and trout fishing while the hunting in the wilderness areas are rich with abundant wildlife. The local mountains offer some of the best skiing and mountain biking trails on the planet. The Eugene/Springfield area is experiencing controlled growth and prosperity as it attempts to maintain a quality of life and ecologically correct future.

Digital and Standard Billboard Signs in and around Eugene/Springfield Oregon

Although the presence of digital signage is currently limited due to various ordinances, there are numerous static standard billboard opportunities available.  Currently, there is an available digital signage location in the middle of Springfield located at Highway 126 NL, 2 miles east of Mohawk Interchange. This location reaches traffic heading into Eugene and has fantastic visibility reaching about one mile.

Eugene Springfield Growth Digital Billboard Signs

THE UNIVERSITY OF OREGON

The Hult Center for Performing Arts

A giant helping of cultural activities including stage plays, contemporary and classical concerts are regular happenings at the Hult Center for Performing Arts.  This cherished landmark is state of the art City of Eugene owned and operated theater. Completed in 1982, sporting over 2,440 seats in concert configuration, over 700 performances, talks, conventions and other events are held at the Hult Center. The theater is actual two venues in one, a meeting venue and a public art gallery. The project was part of an urban renewal project and is fully operated by the City. Many remodels and upgrades have been sanctioned over the years to improve and modernize this venue.

Cuthbert Amphitheater

Another bastion of culture in Eugene is the City of Eugene owned Cuthbert Amphitheater in Alton Baker Park. Located close to the Oregon Duck’s Autzen Stadium, this venue specializes in live outdoor music concerts by current, well know and groups on their summer tours. After its major remodeling project in 2009, it maintains a seating capacity of 5,000.  Many compare this venue to the Hollywood Bowl, claiming the sound quality from the designed acoustics of this outdoor venue is beyond compare.

University of Oregon Projects

Eugene is arguably best known for the University of Oregon and their beloved Oregon Ducks who are entrenched in a culture of collegiate sports played at the national championship level. College towns are typically steeped in progressive ideals, but Eugene seems to be a national leader. They are forging a pathway for a future of work/lifestyle balance and tech-savvy forward momentum while growing with environmental respect thanks to the prevailing academic, youth oriented ethos.  Many of the construction projects, not only at the university, but also local government and the private sector, are undertaken in a sustainable and environmentally considerate manor. The University has seen some impressive projects over the last several years with classroom growth and seismic bracing for old buildings responsible for tens of millions of dollars of economic infusion and local jobs.  Below are some highlights of some of those projects. If you would like to see additional projects not listed below, please contact us via our contact form.

 

Autzen Stadium

Perhaps the best-known venue on the campus and throughout the Eugene area is Autzen Stadium. This pride of Eugene, featured on nationwide television when the Duck’s football take the field, brings the community together on fall Saturdays.  First built in 1967 to replace Hayward Field. Several expansions and remodels updated the facility over the years with the most recent and extensive in 2002 at an expense of $90 million. This was a major facelift completely transforming the stadium with new seating compacity and luxury boxes on the south sideline. The record crowd for this facility is 60,055 on October 15, 2011 for a game against Arizona State.

John Straub Memorial Hall

The John Straub Memorial Hall men’s dormitory underwent major renovation and expansion in 2013 – 2014 creating new classrooms and learning areas that infused $44 million into the local economy.  Even though the entire building was gutted and essentially rebuilt, a lot of the original woodwork and tiles, especially in the lobby area were reused for historic preservation purposes.  The latest in energy efficiency was used throughout with the building now 35% more energy-efficient than the code in Oregon requires. The new Straub Lecture room/hall was added in 2015.

Matthew Knight Arena

Perhaps the most noteworthy of recent additions to the University’s lineup is the Matthew Knight Arena that replaced the old McArthur Court. If you live in Eugene there is virtually no way to not know about this project.  Located on Franklin Boulevard and Villard street at the well-established university entrance when arriving from Interstate 5. First opening after some delays on January 13, 2011 with an inaugural Oregon Duck’s basketball game against USC, this facility is perhaps the largest local economic infusion project in recent years at $227 million.  The University of Oregon’s 12,500-seat wonder was the most expensive campus-property arena in the United States.  It has taken on its fair share of critics due to this statistic but today this sports arena is the pride and joy of Eugene hosting world-class collegiate basketball games.

New Student Dormitory

A new dormitory is in store for the university by the end of 2017 at a location on the eastern side of campus at 17th Avenue and Moss Street. This 531-bed, 5-story, 140,000 square foot, $45 million building will add needed on-campus student housing to the university. The sports programs at UO have attracted significant nationwide attention and opened the door for this expansion. It will also allow for the temporary closing of other dorm buildings while being renovated in the coming years. The renovation of the existing dorm buildings will be a 12-year project that will infuse over $120 million into the community in construction spending.

Science Research Center

The University of Oregon’s Board of Trustees has recently put its stamp of approval on another project that will greatly improve its science research program with a $150 million science research center classroom and office building. The building, providing labs for 20 principal science investigators and their team members will be at the center of the universities science and research program.  Construction will begin in 2018 if $75 million in donor contributions can be secured for the half of the projected project estimated cost.

Huestis Science Hall, and Anticipated Cordon Hall and Deadly Hall

The eagerly anticipated $40 million Huestis Hall science building project will bring renovation to a campus building that has been in dire need of many improvements for years. This building currently housing 55 research-labs and is the home to 13 principal science investigators and their staff. The Cordon Hall with its almost 43,000 square feet of space dating back to 1925 is also in need of seismic bracing to meet current building codes. This is an anticipated $21 million project. Deadly Hall, housing half of the university’s math classes, designation as the oldest building on the UO campus built in 1876, is in need of a large-scale renovation costing an estimated $13.5 million.

MUNICIPAL AND COMMERCIAL PROJECTS

High Speed Public Internet

The City of Eugene believes in technology and to prove it, has commissioned a super high-speed fiber optic publicly owned open access affordable Internet service for the downtown core area of businesses and governmental services. This project is designed to support and bolster continued growth in the booming tech sector for the downtown Eugene area.  Coming in at $4 million, the project will receive up to $3 million in urban renewal funds. This project is a gradual build-out model, staring in Fall of 2016 with anticipated completion in 18 months. The rough general service area boundaries are E 6th Street on the north, E 11th Ave on the south, Lincoln Street on the west and Pearl Street on the east.

Eugene City Hall

The old City Hall has been torn down in a laborious 2-year process that will recycle 95 percent of the existing building materials removed in demolition. The city is awaiting their new high-tech building that will not only serve as a city government building but also as a welcoming center for the community. The wheels are turning a little faster now with some help from the private sector.  It has been a rather controversial project with its state of the art environmentally conscious design and cost overruns, but a cash infusion of almost $9 million from a $19 million payment recently made to the City of Eugene from cable and internet company Comcast will help.  Some of the environmentally responsible aspects include a high efficiency construction design with a heat pump climate control system and photovoltaic panels on the roof for electricity generation. This brings the total project allocation up to over $27 million.  As of this writing the chosen location for the new City Hall building will be at 8th and Oak Streets on a parcel currently occupied by what is known as the Butterfly Parking Lot.

Eugene Airport

The Eugene Airport recently concluded a $19 million major renovation that upgraded the entire terminal area including two new baggage claim carousels, a new modern steel and glass walkthrough chamber for arriving passengers, new escalators and elevators with almost 13,000 additional square feet of interior space. This is a huge facelift for the Eugene Airport bringing it up to 21st century standards.  The funds were obtained through federal grants along with fees from the airlines that currently use the airport, commercial space rental and airport parking fees. The new airport is expected to serve 1 million passengers in 2017 with yearly passenger expectations reaching 1.2 million to as high as 1.3 million over the next three to five years.

The Shopees at Gateway – Springfield

An older, worn-out mall has taken on new life with the completion of a $45 million redevelopment project of what once was known as Gateway Mall.  Located at 3000 Gateway St, just across the freeway in Springfield, Rouse Properties figured it was time to update and refresh this popular property.  Rouse is one of the largest mall owners in the U.S. so it could not turn its back on Eugene/Springfield when it came time to modernization.  This facility now spans over 750,000 square feet of retail space. The mall first opened in 1990 but the recent renovation began in 2015 converting parts of the mall to a modern outdoor format. The major tenants include Cinemark with a 17-sceeen modern Cineplex, Target, Sears, Ross Dress for Less, Kohl’s Ashland Furniture, Cabela’s and Troutman’s Emporium.   Some of the newer tenants included in the redevelopment in 2015 include Marshalls, Petco, Hobby Lobby, and Ulta.  Smaller tenants include 100% Fresh and Natural, 3D Wood Puzzle, A1 Eyebrow by Thread, Applebee’s, Aspen Dental, Avis Car Rental, Big 5 Sporting Good, Buffalo Wild Wings, Carl’s Jr, Chipotle Mexican Grill, Crafter’s Alley, Diamond Verizon Wireless, Emoji Pillows, Firehouse Subs, Game Stop, Harry Ritchie’s Jewelers, Hometown Buffet, Indulge Antiques, International Fitness, Kay Jewelers, MasterCuts, Maurices, Menchie’s Frozen Yogurt, Nails, Now, Noodles,& Company, Northwest Beds & Home Furnishings, Oregon Sports, Original Roadhouse Grill, Panera Bread, Payless Shoe Source, Personalized Ornaments, Petco, Rack Room Shoes, Sleep Train Southerland Insurance Group, Talk Time, The Blue Pig Café, ULTA, Walmart Neighborhood Market and Pharmacy.

Valley River Center

Not the most modern but remodeled over the years to modern mall standards. Known as the largest mall between Portland and San Francisco, Valley River Center has long been the premier meeting place for the community of Eugene.  With what is more typically a larger city complement of national and local commercial outlets, this mall maintains its classy status along the banks of the Willamette River.  The mall is two stories with 130 stores all encompassed into a very large 835,000 square feet of pleasant shopping mall space.  The Valley River Inn located directly next door to the mall, offers out of towners great views and shopping convenience.  The man anchor stores as of this writing include Macy’s J.C. Penney, Regal Cinemas, Sports Authority. Smaller to midsize tenants include Adventure Children’s Museum, All American Ice Cream & Frozen Yogurt, American Eagle Outfitters, Amy’s Hallmark, AT&T Authorized Retailer, Banana Republic, Bath & Body Works, BJ’s Restaurant/Brewhouse, Boba Boom LLC, Body Jewelry Company, Broom Closet, B-Shirts, Buckle, Build-a-Bear, Cellariris, Cell Tech, Champs Sports, Charley’s, Charlotte Russe, Christopher & Banks, Cinnabon, Claire’s, Eugene Crossfit, Custom Cellular, Inc, Elephant Trunk, Eugene Nail La Belle, Evolution, Eyebrow by Thread, Foot Locker, Forever 21, Fred Meyer Jewelers, Fuji Japanese Steak House, Full Leaf Tea Company, GameStop, GNC, Go! Calendars, Go! Games!, Go Puzzles!, Got Socks Inc, Gymboree, H & M, Harry Ritchies’s Jewelers, Healthier Nails, Hickory Farms, Hollister California, Hot Topic, I and I, iLED Shoes, J.Jill,, Jamba Juice, Journey’s, Juicy Berry, Justice, Kay Jewelers, Kelly’s Cajun Grill, Lady Foot Locker, Lane Bryant, Lens Crafters, Lids, Loft London Hair Studio & Spa, Maurices, Memory Lane, Oriental Magic Reflexology, PACSUN, Panda Express Chinese Kitchen, Pandora, Perfumania, Pagoda Piercing, Pixel Battles, Quick Test, Rainbow West Christian Books, Richard’s Remodeling, Rife’s Home Furniture, Rocky Mountain Chocolate Factory, Rue21, Sarku Japan, Sephora, Simply Mac Apple Specialist, Spencers, Sprint, Subway, Sunglass Hut, Texas, The Body Shop, The Briar Shoppe, The Children’s Place, The Duck Store, The Jewelry Girl, The Pizza Pipeline, The Shutterbuy, The Walking Company, Things Remembered, T-Mobile, Torrid, Vans Off the Wall, Verizon, Victoria’s Secret, Visionworks, Vitamin World, Wetzel’s Pretzels, Zumiez.

Oakway Mall/ Oakway Center Eugene

Situated at the diagonal corner of Oakway and Coburg Roads is the third of the three shopping malls in the Eugene/Springfield area.  Originally known as the Oakway Mall back in the sixties, now known as the Oakway Center. The area once was the home of the McKay family’s peach farm. Little did the family know back when they were selling prized winning peaches along Corburg Road that their farm would one day be consider Eugene’s premier shopping district. A reminder of the old family farm still exists in the reserved area of oak trees and grass designated the Heritage Courtyard. This area is where the old family barn used to exist. Today, shoppers enjoy live music and dining at this spot of historic nostalgia. The initial Oakway Mall retail stores date all the way back to 1966, but many exciting changes and growth have occurred over the years.

There have been numerous teardowns, remodels and expansions through the years giving way to the maturity the mall enjoys today featuring well known major tenants. Back in the mid-sixties it all began with an Albertson’s, a one-screen theater and the Oakway Department Store. As the center grew throughout the years, first with smaller shops and more buildings, the population boom of the nineties gave way for the need of major nationwide tenants.  The main thrust of the new Oakway center began in 1998 when Old Navy, Trader Joe’s, Bed Bath and Beyond and Starbucks signed on.  Most of the main buildings of the original mall were demolished in the 1998 to 2002 period giving way to the new modern expansion of the Oakway Center.  New nationally recognized tenants and ongoing construction seems to be an ongoing certainty for this historic shopping center. The MaKay Family is still the owner and operator of this historic center now managed under the McKay Investment Company.

The tenant stores as of this writing at the Oakway Center include, Major tenants T.J. Maxx Home Goods, Trader Joe’s. Additional medium and smaller merchants include, Novo Modern Latin Table, Starbuck’s Coffee, Mucho Gusto Mexican Kitchen, The Broadway Wine Merchants, Chapala Mexican Restaurant, P.F. Chang’s – China Bistro, Bickie Yo’s Frozen Treats, Pegasus Pizza, Johnny Ocean’s Grille, Sabai – Café & Bar, Mio Sushi, Café Yumm!, Chikara Salon & Spa, Mirage Hair Systems and Studio, Talbots, Miss Meer’s Shoe Boutique, Eugene Running Company, Nike Running Eugene, Weight Watchers, Euphoria Chocolate, Company, Nordstrom Rack, White House Black Market, Fancesca’s Collections, Oakway Barber Shop, French Nails & Spa, Old Navy, Pier 1 Imports, Bed, Bath and Beyond, I Love Lashes!, Potter’s Quarter, J. Crew Mercantile, Pottery Barn, Burch’s Shoes, Luxe Gifts, Skele’s Jewelers, Chico’s Merle Norman Cosmetics, H3 Hair Salon, Ameriprise Advisors – Voyage Financial Advisors, KMBS, Pacinfo Internet Solutions, Western Title, Future Planning Systems, Alternative Financial Services, Quantum Recruiters, American Cancer Society, Robert Miller, American Forest Resource Council, Lane County Dental Society, Scott Law Group, AO Creative Films, Progressive Investment Management, Scottradebank of Oregon Home Loan Center, Middleman Services, Sittner & Nelson, Berkshire Hathaway Home Services, Sixel Consulting, Carlton Financial Services, Moetic Wedding Films, Sixel Real Estate, My Accounting Team, Smile Institute, Clement May, CPA, New York Life Insurance Company, SS & W Engineers, Credit Services of Oregon, Oak Leaf Property Management, Tayored Benefits & Aflac, Crymes Vocational Consulting, The Gilmore Agency, Environmental Control, One Fine Day, Umpqua Bank, Eugene Physical Therapy, Orbis Cascade Alliance, Ameriprise Financial, Foley Vision Center, Oregon Club, Oregon Track Club and Tracktown USA, Inc, Aflac Advisors – Guy Souter, Greg Hunt, Attoerney, Panter Financial Services Inc. – Centaurus Financial Inc., Payroll Specialties.

Oakway Center Hyatt Place

Currently in construction phase as of this writing, the second Hyatt in Oregon and the first in Eugene is taking root.  Occupying the top three levels of a new multi-floor building on the west side of the Oakway Center Shopping Center, the hotel will feature 124 rooms in a unique horseshoe shaped design. Included in the structure is 21,000 square feet of retail space on the ground level with 350 parking spaces of additional parking added to the Oakway Center. All of the usual Hyatt high end facilities and amenities will be included in this project including a bar, pool, meeting spaces and exercise rooms.