Southern Oregon Growth for Digital Billboard Signs

Southern Oregon Growth Billboard Signs Advertising

From the alternative, free and open culture of Ashland to the middle-class family demographics of Medford and Central point, the southern Oregon lifestyle is one of wineries, farming, nature and beauty reminiscent of a smaller European region.  A great place to raise a family of enjoy culture and the arts, transplants can obtain some chickens, fruit trees and a garden and live more off the land than in larger cities. However the big city feel is maintained with a vibrant theater and music scene.  Industries, commerce, shopping and entertainment is growing exponentially in-step with the rise in population.

Digital and Standard Billboard Signs in and around Medford Oregon

The southern Oregon region is seeing a significant increase in digital outdoor advertising billboards and signs, also known as digital message centers. We are seeing large billboard-sized message boards along Crater Lake Highway and medium to small signage on individual businesses throughout Medford, Central Point, White City and the other surrounding areas. These electronic message centers are available for time shared advertising opportunities. If you would like to position yourself for valuable advertising space at one of these locations, we can help.

If you are interested in this new form of advertising then the ideal location for your business will depend on your business businesses location, business model and your budget.  You are able to significantly expand your business’s audience by arranging an advantageous advertising campaign on one of these digital boards at a location of your choice. Fill out our web form at this link to see a list of available advertising locations we represent.

Crater Lake Highway

Many of these locations, especially along Crater Lake Hwy, have an extremely high traffic count due to increased population expanding north of Medford and the stream of Crater Lake tourists and campers that regularly traverse this highway.  Other locations, especially in the core of Medford, have a respectable mid-high traffic count.

Growth in the Southern Oregon Area

After getting hit hard by the 2008 recession—much harder than the northern part of the state—southern Oregon is once again seeing substantial growth. Read about some of the larger projects below that are completed, in the process of construction or planed for the area in the near future.

Lithia Motors Corporate Headquarters and Auto Mall

Rising from very humble beginnings in Ashland, Oregon in the year 1946, Lithia Motors has grown to become the seventh largest automotive retailer in the United States.  In 2013, Lithia was ranked fortieth on Fortune Magazine’s Most Admired Companies list. As of this writing it now has 105 dealers located in 15 states and also sells vehicles via the internet. In 2005 Lithia sold 103,333 new and used vehicles showing $2.9 billion in revenue.

Medford’s citizens are currently enjoying the new Lithia Motors corporate headquarters office complex in the downtown Medford area between Riverside Avenue and Bartlett Street.  More than simply an office building, this shining new headquarters is the largest and most modern office building in Medford housing numerous corporate offices with retail space available for restaurants and shops, a gym and an oversized and elegant Starbucks on the first floor.

As a joint effort of the Medford Urban Renewal Agency (MURA) and Lithia Motors, and located directly across the street from multi-story building, a new three block public park and amphitheater are part of the new development. These serve as a community meeting and event center that includes fountains, a kids play area, tables and chairs and grassy areas.  The local farmer’s market and concerts are held at this venue in the good weather months.

Located approximately one mile north of downtown Medford, where most of Lithia’s previous dealerships were located, Medford is seeing large clearings of land, paved car lots and showrooms rising. The largest Auto Mall in the state of Oregon is being undertaken by Lithia at this spot just beyond Costco. When completed with all the auto dealer in place, this auto mall will outshine even those found in the Portland area. The new car auto mall will eventually be 60 acres in size and host nine different new car automotive dealerships.  This project, when completed, will provide southern Oregon with some of the most modern, best in class dealership facilities in the nation.

One West Main Street Building

The new One West Main Building is completed in the downtown core Medford area offering 117,600-square-feet of business and retail space and as of this writing employing 200 people.  Some of the anchor businesses in the building include Pacific Retirement Services, Procare Software and Rogue Disposal & Recycling.  These are all strong and growing local businesses.  The building leasing managers are currently looking for restaurant and retail clients for some very large spaces on the ground floor of the building.

The Holly Theatre

The historic Holly Theater in downtown, built in 1930, with 1200 seats, is currently undergoing a massive renovation that includes a new massive old fashioned neon sign/marquee and full internal restoration.  This historic old theater has been out of business since 1986.  There is increased local interest and involvement in seeing this facility renovated.

The nonprofit JPR Foundation purchased the building in 2011 and started renovation efforts restoring the leaking roof and the façade to an original look.  The JPR Foundation will continue to do the interior restoration under their wholly-owned subsidiary called Jefferson Live.  This Southern Oregon group has experience in this type of project in its restoration and subsequent operating of another historic landmark, the Cascade Theatre in downtown Redding back in 2004.

Even the Hollywood actor and musician and recent southern Oregon resident Jim Belushi got in on the excitement by doing a local benefit concert to help the restoration effort.  When completed the Holly is expected to become a suitable venue for big name concerts and performances.  It is anticipated that stage acts who typically bypass the area—due to the lack of a large enough indoor quality venue—will be more willing to make Medford a stop.

Jackson County and the City of Medford Services

Opening in 2015, located at 140 S. Holly Street in downtown Medford is Jackson County’s new ultra-modern social services building. This facility will serve as an all in one mega-center replacing many of the counties old and inadequate wooden buildings on East Main Street. County social service related programs will be located here for the developmentally disabled, mental health and public health sector. Both public services and administrative offices have been consolidated into this new facility.

The new Medford police station is currently under construction next door to the new Jackson social services building. For the past 100 years the Medford Police Department has been without its own stand-alone police station. For the past 47 years, the police station has been located at the ground floor of City Hall. This has caused some problems as suspects sometimes cross paths with witnesses due to lack of proper space and separate entrances. The new building, when completed, will be very large and meet all of the Department’s needs for many years to come.

Medford’s Fire Department will not be left out of this city expansion effort. Three new stations are planning in addition to the police station. These include Fire Station 2 on West Eighth Street. This station currently only has enough space for one crew and engine. The new facility will be able to hold several new vehicles and an additional crew. Fire Station 3 is scheduled to be rebuilt, moving it more southward on Highland Avenue helping to avoid busy roundabout traffic at the Siskiyou and Highland intersection. Fire Station 4 located in the northern part of town on Table Rock Road will also be rebuilt adding greater living and office space for the crews and a new drive-through bay.

The General Downtown Medford Area

Bringing these new businesses and their workers to the downtown area is a huge boost to the local economy.  The completion of these downtown projects is helping to instill a new sense of sophistication to the previously stagnant old town Medford area.  Many of the latest businesses such as Costco, Walmart, Loews and others chose to locate in the northeast Medford area leaving downtown lacking. This renewal of the downtown Medford area has been long needed and is revitalizing and enhancing the atmosphere of downtown Medford.

Oregon’s First IN N OUT Burger Builds in Medford

For far too long, Oregonians have craved for the nostalgic 50s drive-in taste and quality of IN N OUT Burger.  The wait is over with Medford the proud owner of the very first of these burger outlets in the state of Oregon.  As of this writing, the famous California-based burger chain is almost ready to open with the final trimmings being put on the landscaping. This long-loved burger joint will be opening to great expectations with many local residents discussing the restaurant as if it can’t happen fast enough.  According to many individuals, the restaurant is expect draw a very large crowd from not only southern Oregon but from a larger regional area to include Roseburg, Eugene, Klamath Falls, the Oregon coast and even northern California.  This due to the fact that  the next closest IN N OUT is almost 150 miles away in Redding, California.  Seeing that it is built directly at the main entrance to the Rogue Valley Mall, it is hoped by many to positively affect business at the shopping center.

Northgate Marketplace Major Shopping Center

Built in two phases so far over the last few years, the forty-acre Northgate Marketplace project is a major commercial shopping center that will eventually become Medford’s premier commercial center.  Regency Centers, a major developer of over 300 properties across the country is the owner of this top-notch commercial project located close to the Rogue Valley Mall at Hwy 99 (Central Street) and Hwy 238 (Rossanley Dr) in Medford, Or.

The first phase of this massive project completed in 2012 consists of 80,900 square feet of retail space.  First Phase tenants includes: REI Sporting Goods, Trader Joe’s Market, Petco Pet Foods, Chipotle Mexican Grill, Yogurt Hut, Subway Sandwiches, T-Mobile, La Strada Clothing, Mattress Firm, Ulta Beauty Supplies, Gentle Dental, The Vitamin Shop, and Ulta.

Phase Two boasts 179,000 square feet of retail space on 17.81 acres. This even larger second phase addition was completed in 2016 with a strong lineup of tenants including: The anchor tenant Dick’s Sporting Goods, Marshalls, Homegoods, Connect Wireless, Insurance Lounge, Massage Envy Spa, Lovele Nails & Spa, Black Rock Coffee, RAM Restaurant & Brewery, Mod Super-Fast Pizza,

Four phases will eventually encompass a total of 417,000 square feet of commercial space for Regency’s Northgate Marketplace and for the residents of Medford and the surrounding communities. This project adds significant commercial retail space to the booming Southern Oregon Region.

Northgate Office Park – February 2018 Update

New construction can be seen at the corner of Hwy 238 (Rossanley Dr) and Hwy 99 (Pacific Hwy) in Medford. Extensive grading and water channel diversion along with new foundations and skeletal building structures are showing themselves.

This time the center will be a combination office park and restaurant project. Get ready for a new drive-through Starbucks and more restaurants in the fast-casual class of dining to appear. Think restaurants like RAM Restaurant and Brewery and MOD Pizza across the street in the Northgate Marketplace.

In addition, new medical/dental professional offices have signed on.  DaVita Dialysis center and a large national eye care provider called Stanton Optical will also be moving into the new location.

The developer is currently looking for additional national and local tenants of similar business models to fill over 10,000 additional square feet.  If you are in need of a minimum of 1500 square feet of professional or commercial restaurant space, this new premier Medford location may be what meets your needs.

Northgate Office Park Medford

Northgate Office Park progress as of February /2018 from across Rossanley Dr.

 

Northgate Office Park progress

Northgate Office Park progress as of April /2018 from across Rossanley Dr.

 

Northgate Office Park progress as of April /2018 from across Rossanley Dr.

Northgate Office Park progress as of April /2018 from across Rossanley Dr.

 

UPDATE NORTHGATE OFFICE PARK

Progress is moving fast for this first phase of the Northgate Shopping Center project.  As of April 7, 2018, walls have emerged on a couple of the initial structures and asphalt paving is rapidly underway.  It appear the new drive thru Starbucks will be amongst the first to be completed.  In referencing photos above, it is our guess the Starbucks will be the yellow structure.

SOUTH MEDFORD GROWTH

Since the building of the new south Medford interchange a few years back, development of this southern area of Medford is vibrant. New business growth is slowly creeping not only north but south of the downtown core Medford area with the recent development of a new Super Walmart and other chain stores off of Center Drive in the south. Across the street from Walmart is another shopping center featuring a new Starbucks, Panda Express, US Cellular, Great Clips, GNC and other nationally recognized brands.  Rogue Credit Union seems to be going through a tremendous expansion with their new administrative offices close to the same location on Center Drive in Medford.  The new construction is a $7.5 million building that adds 31,886 square feet to their already 32,000 square foot building directly next door. With 305 employees and $866 million in assets as of this writing, Rogue Credit Union is one of southern Oregon’s shinning stars boasting a 95 percent growth in membership since 2003 from 39,600 members to 77,146 members.

Update January 2018 – Stewart Meadows Village

A master planned community by KOGAP Enterprises, called Stewart Meadows Village is rising in south Medford. In addition to their 9-hole golf course, the project is planning for an eventual 300-unit high-end apartment campus along with a mix of retailers, restaurants, commercial and professional office buildings, tree-line pathways and creek all part of an integrated community. This will be a first for southern Oregon.  KOGAP is an acronym for Keep Oregon Green and Prosperous.

KOGAP was looking for a standout anchor tenant to kick-off their 79-acre long-term, master-planned development.  Without a doubt, they found one worthy of its mammoth Medford project. Dubbed the Providence Stewart Meadows Medical Plaza, the new corner building adds a highly visible, uniquely designed presence to south Medford.  It stands proud on the corner of Highway 99 and Stewart Avenue. It is a respectable representative of the first phase of what is sure to be southern Oregon’s most sought after residential community.  The $13.1 million, L-shaped, three-story, 64,000-square-foot medical facility stands-out with its impressive, curved, cylindrical entrance. The architecture brings a new, sophisticated, modern look to the south end of Medford.

The new medical plaza will feature state of the art imaging and sports medicine units along with an urgent care center staffed by 5 doctors.  The urgent care center will be able to avail itself of new, high-tech imaging technology and sophisticated labs resident at the facility. Providence cites the trend away from hospital procedures, moving more towards outpatient services along with a demand for lower medical prices as the impetus to the construction of this project.

The KOGAP integrated community will be a first for southern Oregon sporting a modern mid-century design morphed into a northwest motif. This style of architecture is highly prevalent in Bend and Portland.  This high-end apartment living environment is unlike any other project currently in southern Oregon.

The demand is very high for a project like this as housing scarcity in the area has driven prices very high and made suitable housing difficult to find. Summer 2018 is the anticipated start of the apartment construction phase of the project with the first units built along Meyers Lane on the Stewart Meadows Golf Course side of the street. The new asphalt and mid-century style streetlights have already been placed along Meyers Lane.  Completion of the residential phase of the project is scheduled for 2019. Negotiations are still underway for retail, restaurant and professional tenants. The southeast corner of the 79-acre parcel along Highway 99 and Garfield Street, closest to the south I-5 offramp is reserved for restaurant/retail while the northeast area closest to Stewart Avenue is planned to be designated to office/professional/medical space.

Update January 2018 – Southside Center

New major restaurant chains are coming to Medford in 2018. Southside Center will feature a variety of culinary choices added to the every-growing food economy of Medford. The south Medford I-5 interchange area at Garfield and Center Drive is the lucky location.  Streets, utilities and general infrastructure have been laid in the fall and winter months of 2017.

So far, the developer has signed Cracker Barrel, Chipotle, Five Guys Burgers and Mod Pizza with hopes of additional restaurant commitments.  Cracker Barrel will be over 9,013-square-feet with a large covered porch for outdoor dining.  Five Guys Burgers will bring the highly acclaimed gourmet burger restaurant to the region.  Northgate Center, only a few miles away from Southside Center, is the location of the first Chipotle and Mod Pizza in Medford. Success in the Northgate location and demand for similar fare in the southern part of town are now bringing these two popular eating establishments to south Medford.

Additional buildings at the Southside Center include an 8,880 square-foot and 8,706-square-foot multi-tenant commercial structures at the 6.5-acre parcel. Other commercial venues are expected to locate in the new shopping center. This project is expected to encourage additional growth at the south Medford location.

Update April 2018 – Southside Center 

As of April 11, 2018, considerable progress can be seen at the new Southside Center. Three large steel framed structures with plywood walls are transforming this previously undeveloped parcel into a new restaurant row for south Medford.  Additional building footings and parking lot lighting is up and running as of this date. Word has it that Five Guys Burgers will be the first establishment at this location before the beginning of summer 2018. Cracker Barrel, Chipotle and Mod Pizza will follow shortly behind Five Guys a little later in the summer or fall. In an adjacent lot along Garfield Avenue, development of three additional restaurant sites are projected. Look for this project and area to start taking on significant movement in the near future.  View photos of the latest construction work below.

Southside Center Southern Medford Construction in April

Southside Center Southern Medford Construction in April 2018.

 

Southside Center Southern Medford Construction in April

Southside Center Southern Medford Construction in April

Update August 2016 – The Village at Medford Center

The southern Oregon area continues to experience tremendous net growth as visitors, retirees and transplants from larger metro areas continue to discover the quality of life in an area of Oregon whose time to shine has arrived.

The Rogue Valley’s restaurant and brewery industry is about to be turned on its head when the eventual build-out of The Village is complete sometime in 2017.  The Medford Center, current location of the hugely popular Tinsel Town theater complex is soon to be undergoing a major redevelopment to become a new and completely redesigned shopping and entertainment complex.

LBG Real Estate Companies, LLC based in Southern California, purchased this prime shopping center back in 2014.  Due to the Great Recession of 2008, the shopping center lost several tenants.  Recent economic growth have offset some of the losses, but substantial change is on the horizon as LBG recently released plans for a major, bold entertainment complex.  This will include complete redevelopment featuring a new look and added retail space of the Medford Center with a focus on upscale restaurants, pubs and wine-based establishments along a new promenade walkway.

LBG plans to invest in the range of $12 million, building out 30,000 square feet of retail and restaurant space that will work alongside and complement the 15 theater Cinemark cinema.  The new makeover of the Medford Center will bring what the developers call an experiential retail, food and beverage area to be branded The Village.  Located adjacent to the current walkway promenade leading to the Cinemark Theater, The Village will feature new shops, specialty beer and wine themed restaurants and gourmet coffee establishments with substantial outdoor/indoor seating.  An entirely new promenade, façade, hardscape and monument signage will bring a feel of sophistication at a level yet to be realized in the southern Oregon area.

Tenant occupancy has been picking up since LBG purchased the 37 acre shopping center a few years ago.  The group says that occupancy is currently up to 90 percent in recent months.  With the new expansion and expected cosmopolitan feel of The Village, the Medford Center is expected to see a significant improvement in the volume of customers at the shopping complex.

Some of the existing restaurant and food businesses located the Medford Center include Red Robin, Mongolian BBQ, Little Caesar’s Pizza, Cold Stone Creamery, Sophia’s Soup Factory, Jimmy Johns, Punky’s Diner & Pies and Senor Sam’s Mexican Food.  Some additional major and smaller tenants as of this writing include Sears, Safeway, Ashley Furniture, Rite Aid, International Fitness, Rogue Air, JL Scott Real Estate, Game Star, Jan’s Tan & Day Spa, US Cellular, Willamette Valley Bank, H&R Block, Insurance Lounge, Urban Jungle, Oil Stop, O’Reilly Auto Parts and Healthway Nutrition Center, Liberty Tax Services, Wild Birds Unlimited, Nature’s Pet Market and World of Insurance. The new location of the State of Oregon Department of Motor Vehicles is soon to occupy a newly remodeled storefront in the center. This should significantly increase the traffic flow and potential customer base.

The Village will significantly add to the restaurant and retail offerings at the Medford Center, but there is much more to this upgrade than new businesses.  The idea here is to create a highly desirable location for people to socialize and relax in the community with the inclusion of newly designed outdoor areas featuring comfortable lounge sections with fire and water features that will tremendously enhance the appeal of this older shopping center.  The Village’s location directly along the current walkway of the Cinemark Theater multiplex is strategic to forming a multiuse entertainment venue for southern Oregon residents and visitors. This redevelopment should transform the Medford Center into a major meeting and recreation location for the area.

Update for the Medford Center (The Village) January 2018

The Village at Medford Center has added a couple of new restaurants. At the Jacksonville Street entrance of The Village walkway the all new Baja Fresh and Firehouse Subs restaurants are now open and serving meals to their patrons in Southern Oregon. Both indoor and outdoor dining experiences are featured at Baja Fresh.

Major reconstruction, remodeling and upgrades continue along the walkway of the restaurant and theater establishments along the promenade. The new restaurants slated for this area will also feature combined indoor/outdoor dining areas as shown in the conceptual architectural drawings below.

In addition to the eating and entertainment area there is new stylistic signage at all of the entrances to the Medford Center.  In addition to the large main shopping center sign at Biddle and Jackson streets there are many additional signage marquees along the four street entrances. Different businesses are placed at the numerous entrances to the very large Medford Center.  Additional aesthetic features such stone facades, pillars and new building faces are being added throughout the shopping center.

Stay tuned as we continue to cover the exciting redevelopment of this premier Medford shopping center.

For leasing inquiries, contact David Goldman at 310-235-0444 x 15 or via email dgoldman@LBGFunds.com

Phoenix Oregon Growth

We are new seeing growth in the city of Phoenix Oregon on many fronts. From new shopping centers to the city sponsored community center, Phoenix is on the move.  A new Phoenix Urban Renewal Agency (PHURA) has been established and they are quickly pushing forward the modernization and upward mobility of this previously slow-progress southern Oregon small city.

Phoenix Plaza Park and Community Center

The City of Phoenix has embarked on its new 6,300 square foot community center and park project on 31-acres of downtown land along Main Street between 2nd and 3rd Streets.  The highly regarded Ashland company Adroit Construction is the contractor for this development. As of this writing, in February 2018, we see significant framing of the building progressing.  The project is due to be completed in summer 2018.  The community center building will include 3,000 square feet of open event space available for meetings and functions. PHURA is also embarking on a marketing effort for five additional lots in the immediate area in order to encourage additional commercial and residential development in the area.  PHURA board member Diana Nelson commented, “this community building is really going to set the standard of how Phoenix will look.”  We will keep you posted here as this project develops along with the overall growth of the new and improved Phoenix downtown business area.

South Phoenix Plaza

South Phoenix Plaza project signage